Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Springer, Paul
מחבר תאגידי: IG Publishing
פורמט: Electronic Resource
שפה:English
יצא לאור: London, Philadelphia Kogan Page 2009.
מהדורה:2nd ed.
סדרה:IG library
נושאים:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
גישה מקוונת:Available for University of the Philippines System via IG Library. Click here to access