Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

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Détails bibliographiques
Auteur principal: Springer, Paul
Collectivité auteur: IG Publishing
Format: Electronic Resource
Langue:English
Publié: London, Philadelphia Kogan Page 2009.
Édition:2nd ed.
Collection:IG library
Sujets:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
Accès en ligne:Available for University of the Philippines System via IG Library. Click here to access