Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Springer, Paul
مؤلف مشترك: IG Publishing
التنسيق: Electronic Resource
اللغة:English
منشور في: London, Philadelphia Kogan Page 2009.
الطبعة:2nd ed.
سلاسل:IG library
الموضوعات:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
الوصول للمادة أونلاين:Available for University of the Philippines System via IG Library. Click here to access