APA (7th ed.) Citation

Rahinel, R. Brands as product coordinators: Matching brands make joint consumption experiences more enjoyable. Journal of consumer research.

Chicago Style (17th ed.) Citation

Rahinel, Ryan. "Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable." Journal of Consumer Research .

MLA (9th ed.) Citation

Rahinel, Ryan. "Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.