Brands as product coordinators Matching brands make joint consumption experiences more enjoyable.
| Published in: | Journal of consumer research V. 39, 1 (2013). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of consumer research V. 39, 1 (2013). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |