Confidence and construal framing ; When confidence increases versus decreases information processing.

Confidence and construal framing ; When confidence increases versus decreases information processing.

書目詳細資料
發表在:Journal of consumer research V. 39, 1 (2013).
主要作者: Wen Wan, Echo
格式: Article
語言:English
主題:
Consumption.
Consumer behavior.
Failure.
Customer satisfaction.
Market research.