Confidence and construal framing ; When confidence increases versus decreases information processing.

Confidence and construal framing ; When confidence increases versus decreases information processing.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 39, 1 (2013).
Hlavní autor: Wen Wan, Echo
Médium: Článek
Jazyk:English
Témata:
Consumption.
Consumer behavior.
Failure.
Customer satisfaction.
Market research.