Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

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Detalhes bibliográficos
Outros Autores: Morrison, Margaret A.
Formato: Livro
Idioma:English
Publicado em: Los Angeles, Calif. Sage c2012.
Edição:2nd ed.
Assuntos:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.