Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

सभी संस्करण दिखाएं (3)
ग्रंथसूची विवरण
अन्य लेखक: Morrison, Margaret A.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Los Angeles, Calif. Sage c2012.
संस्करण:2nd ed.
विषय:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.