Morrison, M. A. (2012). Using qualitative research in advertising: Strategies, techniques, and applications (2nd ed.). Sage.
Citación estilo ChicagoMorrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. 2nd ed. Los Angeles, Calif: Sage, 2012.
Cita MLAMorrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. 2nd ed. Sage, 2012.
Warning: These citations may not always be 100% accurate.