Source credibility of company-produced and user-generated content on the internet an exploratory study on the Filipino youth.

Source credibility of company-produced and user-generated content on the internet an exploratory study on the Filipino youth.

Bibliographic Details
Published in:Philippine Management Review 17, 1 (2010).
Main Author: Jonas, James Ryan O.
Format: Article
Language:English
Subjects:
Blogging.
Blogs.
YouTube (electronic resource).
Internet marketing.
Internet advertising.
Opinion leadership.