The problem with the "poverty premium".

The problem with the "poverty premium".

Bibliografische gegevens
Gepubliceerd in:Harvard Business Review V. 91, 1-8 (2013).
Hoofdauteur: Kay, Ethan
Formaat: Artikel
Taal:English
Onderwerpen:
Multinational corporations.
Poverty.
Niche marketing.
Management science.
Emerging markets.