The problem with the "poverty premium".

The problem with the "poverty premium".

Xehetasun bibliografikoak
Argitaratua izan da:Harvard Business Review V. 91, 1-8 (2013).
Egile nagusia: Kay, Ethan
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Multinational corporations.
Poverty.
Niche marketing.
Management science.
Emerging markets.