The problem with the "poverty premium".

The problem with the "poverty premium".

Dades bibliogràfiques
Publicat a:Harvard Business Review V. 91, 1-8 (2013).
Autor principal: Kay, Ethan
Format: Article
Idioma:English
Matèries:
Multinational corporations.
Poverty.
Niche marketing.
Management science.
Emerging markets.