A practitioner's guide to public relations research, measurement and evaluation
This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It al...
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| 格式: | Electronic Resource |
| 語言: | English |
| 出版: |
New York, N.Y.
Business Expert Press
2010.
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| 叢編: | Public relations collection
IG library |
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| 在線閱讀: | Available for University of the Philippines System via IG Library. Click here to access |