A practitioner's guide to public relations research, measurement and evaluation
This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It al...
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| Formato: | Electronic Resource |
| Lenguaje: | English |
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New York, N.Y.
Business Expert Press
2010.
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| Colección: | Public relations collection
IG library |
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| Acceso en línea: | Available for University of the Philippines System via IG Library. Click here to access |