A practitioner's guide to public relations research, measurement and evaluation

This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It al...

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Tác giả chính:	Stacks, Don W.
Tác giả của công ty:	IG Publishing
Tác giả khác:	Michaelson, David
Định dạng:	Electronic Resource
Ngôn ngữ:	English
Được phát hành:	New York, N.Y. Business Expert Press 2010.
Loạt:	Public relations collection IG library
Những chủ đề:	Public relations > Research. Electronic books.
Truy cập trực tuyến:	Available for University of the Philippines System via IG Library. Click here to access