A practitioner's guide to public relations research, measurement and evaluation
This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It al...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Outros Autores: | |
| Formato: | Electronic Resource |
| Idioma: | English |
| Publicado em: |
New York, N.Y.
Business Expert Press
2010.
|
| coleção: | Public relations collection
IG library |
| Assuntos: | |
| Acesso em linha: | Available for University of the Philippines System via IG Library. Click here to access |