Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Mostrar todas las versiones(3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Descripción completa

Detalles Bibliográficos
Autor principal: Barber, Peggy
Autor Corporativo: IG Publishing
Otros Autores: Wallace, Linda K.
Formato: Electronic Resource
Lenguaje:English
Publicado: Chicago American Library Association 2010.
Colección:IG library
Materias:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Acceso en línea:Available for University of the Philippines System via IG Library. Click here to access