Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

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Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Barber, Peggy
Yhteisötekijä: IG Publishing
Muut tekijät: Wallace, Linda K.
Aineistotyyppi: Electronic Resource
Kieli:English
Julkaistu: Chicago American Library Association 2010.
Sarja:IG library
Aiheet:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Linkit:Available for University of the Philippines System via IG Library. Click here to access