Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Εμφάνιση όλων των εκδόσεων (3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Barber, Peggy
Συγγραφή απο Οργανισμό/Αρχή: IG Publishing
Άλλοι συγγραφείς: Wallace, Linda K.
Μορφή: Electronic Resource
Γλώσσα:English
Έκδοση: Chicago American Library Association 2010.
Σειρά:IG library
Θέματα:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Διαθέσιμο Online:Available for University of the Philippines System via IG Library. Click here to access