The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

Полное описание

Библиографические подробности
Соавтор: IG Publishing
Другие авторы: Gould, Mark R.
Формат: Electronic Resource
Язык:English
Опубликовано: Chicago American Library Association 2009.
Серии:IG library
Предметы:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Online-ссылка:Available for University of the Philippines System via IG Library. Click here to access