The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

全面介紹

書目詳細資料
企業作者: IG Publishing
其他作者: Gould, Mark R.
格式: Electronic Resource
語言:English
出版: Chicago American Library Association 2009.
叢編:IG library
主題:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
在線閱讀:Available for University of the Philippines System via IG Library. Click here to access