The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Detalhes bibliográficos
Autor Corporativo: IG Publishing
Outros Autores: Gould, Mark R.
Formato: Electronic Resource
Idioma:English
Publicado em: Chicago American Library Association 2009.
coleção:IG library
Assuntos:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Acesso em linha:Available for University of the Philippines System via IG Library. Click here to access