The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Bibliografische gegevens
Coauteur: IG Publishing
Andere auteurs: Gould, Mark R.
Formaat: Electronic Resource
Taal:English
Gepubliceerd in: Chicago American Library Association 2009.
Reeks:IG library
Onderwerpen:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Online toegang:Available for University of the Philippines System via IG Library. Click here to access