The library PR handbook high-impact communications

The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

詳細記述

書誌詳細
団体著者: IG Publishing
その他の著者: Gould, Mark R.
フォーマット: Electronic Resource
言語:English
出版事項: Chicago American Library Association 2009.
シリーズ:IG library
主題:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
オンライン･アクセス:Available for University of the Philippines System via IG Library. Click here to access