The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

Fuld beskrivelse

Bibliografiske detaljer
Institution som forfatter: IG Publishing
Andre forfattere: Gould, Mark R.
Format: Electronic Resource
Sprog:English
Udgivet: Chicago American Library Association 2009.
Serier:IG library
Fag:
Online adgang:Available for University of the Philippines System via IG Library. Click here to access