Marketing today's academic library a bold new approach to communicating with students

Marketing today's academic library a bold new approach to communicating with students

Hiển thị tất cả phiên bản (2) khác

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Chi tiết về thư mục
Tác giả chính: Mathews, Brian (Brian Scott)
Tác giả của công ty: IG Publishing
Định dạng: Electronic Resource
Ngôn ngữ:English
Được phát hành: Chicago American Library Association 2009.
Loạt:IG library
Những chủ đề:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Electronic books.
Truy cập trực tuyến:Available for University of the Philippines System via IG Library. Click here to access