Marketing today's academic library a bold new approach to communicating with students

Marketing today's academic library a bold new approach to communicating with students

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In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Manylion Llyfryddiaeth
Prif Awdur: Mathews, Brian (Brian Scott)
Awdur Corfforaethol: IG Publishing
Fformat: Electronic Resource
Iaith:English
Cyhoeddwyd: Chicago American Library Association 2009.
Cyfres:IG library
Pynciau:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Electronic books.
Mynediad Ar-lein:Available for University of the Philippines System via IG Library. Click here to access