Marketing today's academic library a bold new approach to communicating with students

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Bibliographic Details

Main Author:	Mathews, Brian
Corporate Author:	IG Publishing
Resource Type:	Electronic Resource
Language:	English
Published:	Chicago American Library Association 2009.
Series:	IG library
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and students. Advertising > Libraries. Electronic books.
Online Access:	Available for University of the Philippines System via IG Library. Click here to access