Consumer ethnocentrism, self-image congruence and local brand preference a cross-national examination.

Consumer ethnocentrism, self-image congruence and local brand preference a cross-national examination.

Bibliographic Details
Published in:Asia Pacific management review V. 18, 1 (2013).
Main Author: Shing-Tung Shu
Format: Article
Language:English
Subjects:
Consumer ethnocentrism.
Self-image congruity.
Local brand preference.