Bracing for the psychological storm proactive versus reactive compensatory.

Bracing for the psychological storm proactive versus reactive compensatory.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 39, 1-4 (2012).
Päätekijä: Soo Kim
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Consumption.
Consumer behavior.
Preferences.
Market research.