Bracing for the psychological storm proactive versus reactive compensatory.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research V. 39, 1-4 (2012).
Prif Awdur:	Soo Kim
Fformat:	Erthygl
Iaith:	English
Pynciau:	Consumption. Consumer behavior. Preferences. Market research.