Bracing for the psychological storm proactive versus reactive compensatory.

Xehetasun bibliografikoak
Argitaratua izan da:	Journal of consumer research V. 39, 1-4 (2012).
Egile nagusia:	Soo Kim
Formatua:	Artikulua
Hizkuntza:	English
Gaiak:	Consumption. Consumer behavior. Preferences. Market research.