The CEO of Novartis on growing after a potent cliff.

The CEO of Novartis on growing after a potent cliff.

Bibliographic Details
Published in:Harvard Business Review V. 90, 1-6,9-12 (2012).
Main Author: Jimenez, Joseph
Format: Article
Language:English
Subjects:
Pharmaceutical industry.
Corporate profiles.
Patents.
Executives.
Corporate objectives.