Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.
| में प्रकाशित: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
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| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | अंग्रेज़ी |
| विषय: |