Online and offline clothing shopping behavior of selected consumers

ABSTRACT This study aimed to identify the clothing shopping behavior of consumers. It aimed to point out changes brought about by awareness of online shopping such as: changes in frequency of shopping, changes in quantity of items bought, and changes amount spent on clothing as well as changes in th...

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书目详细资料
主要作者: Blancaflor, Sarah M.
其他作者: Sarmiento, Maria Alicia
格式: Thesis
语言:英语
出版: Quezon City College of Home Economics, University of the Philippines Diliman 2013.
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