A multiple case study on the effects of location and target market of a lifestyle retail store in its interior design

ABSTRACT This study sought to evaluate and compare the design of three chosen branches of a local lifestyle retail store and find out how the interior design of each branch is influenced by two significant factors namely, its location and its target market. Using purposive selection, the branches of...

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Bibliographic Details

Main Author:	Cuaresma, Czarinamie A.
Other Authors:	Mayo, Adelaida Villaraza
Resource Type:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, University of the Philippines Diliman 2013.
Subjects:	Stores, Retail > Philippines.