How cool brands stay hot branding to generation Y

Bibliographic Details
Main Author:	Bergh, Joeri van den 1971-
Other Authors:	Behrer, Mattias
Resource Type:	Book
Language:	English
Published:	London Kogan Page c2011.
Subjects:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
B-37521	HF5415.332 Y66 / B47 2011				Regular Circulation	On-Shelf