Global marketing contemporary theory, practice, and cases

Global marketing contemporary theory, practice, and cases

Detalhes bibliográficos
Autor principal: Alon, Ilan
Outros Autores: Jaffe, Eugene D., Vianelli, Donata
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill/Irwin c2013.
Assuntos:
Export marketing.
Export marketing > Case studies.