Global marketing contemporary theory, practice, and cases

Bibliografiske detaljer
Hovedforfatter:	Alon, Ilan
Andre forfattere:	Jaffe, Eugene D., Vianelli, Donata
Format:	Bog
Sprog:	English
Udgivet:	New York McGraw-Hill/Irwin c2013.
Fag:	Export marketing. Export marketing > Case studies.