Global marketing contemporary theory, practice, and cases

Global marketing contemporary theory, practice, and cases

Détails bibliographiques
Auteur principal: Alon, Ilan
Autres auteurs: Jaffe, Eugene D., Vianelli, Donata
Format: Livre
Langue:English
Publié: New York McGraw-Hill/Irwin c2013.
Sujets:
Export marketing.
Export marketing > Case studies.