Global marketing contemporary theory, practice, and cases

Global marketing contemporary theory, practice, and cases

Dades bibliogràfiques
Autor principal: Alon, Ilan
Altres autors: Jaffe, Eugene D., Vianelli, Donata
Format: Llibre
Idioma:English
Publicat: New York McGraw-Hill/Irwin c2013.
Matèries:
Export marketing.
Export marketing > Case studies.