Product innovation toolbox a field guide to consumer understanding and research

Detalles Bibliográficos
Otros Autores:	Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Formato:	Libro
Lenguaje:	English
Publicado:	Hoboken, N.J. Wiley-Blackwell 2012.
Materias:	New products. Consumer behavior. Marketing research.