Product innovation toolbox a field guide to consumer understanding and research

Detaylı Bibliyografya
Diğer Yazarlar:	Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Hoboken, N.J. Wiley-Blackwell 2012.
Konular:	New products. Consumer behavior. Marketing research.