Product innovation toolbox a field guide to consumer understanding and research

Product innovation toolbox a field guide to consumer understanding and research

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Bibliographic Details
Other Authors: Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Format: Book
Language:English
Published: Hoboken, N.J. Wiley-Blackwell 2012.
Subjects:
New products.
Consumer behavior.
Marketing research.