Product innovation toolbox a field guide to consumer understanding and research

Dades bibliogràfiques
Altres autors:	Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Format:	Llibre
Idioma:	English
Publicat:	Hoboken, N.J. Wiley-Blackwell 2012.
Matèries:	New products. Consumer behavior. Marketing research.