APA (7th ed.) Citation

Beckley, J. H., Paredes, M. D., & Lopetcharat, K. (2012). Product innovation toolbox: A field guide to consumer understanding and research. Wiley-Blackwell.

Chicago Style (17th ed.) Citation

Beckley, Jacqueline H., Maria Dulce Paredes, and Kannapon Lopetcharat. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research. Hoboken, N.J: Wiley-Blackwell, 2012.

MLA (9th ed.) Citation

Beckley, Jacqueline H., et al. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research. Wiley-Blackwell, 2012.