We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 39, 1-4 (2012).
Huvudupphovsman: Sela, Amer
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer attitudes.
Language.
Brand equity.
Perceptions.