We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

מידע ביבליוגרפי
הוצא לאור ב:Journal of consumer research V. 39, 1-4 (2012).
מחבר ראשי: Sela, Amer
פורמט: Article
שפה:English
נושאים:
Consumer attitudes.
Language.
Brand equity.
Perceptions.