We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 39, 1-4 (2012).
Egile nagusia: Sela, Amer
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer attitudes.
Language.
Brand equity.
Perceptions.